Knowbi
Curiosity becomes a video—and one question starts the next.
Knowbi is a short-form learning platform where curiosity drives content. A user asks a question. AI researches the answer, finds credible sources, illustrates the explanation, and publishes a 60–90 second video. Each act of curiosity adds something useful to a shared feed.
The visual style is intentional: illustrated stick-figure animations that feel handcrafted, not generated. Audience feedback confirms the difference — “intentional and not slop,” “watched to the end.” The format has been nominated three times for Lenny’s Newsletter Community Insights.
Phase 1
The Launchpad
- Format
- TikTok and Instagram Reels account
- Goal
- Build an audience of curious learners through consistent, high-quality educational content.
- Batch-produce educational videos using an automated pipeline — topic, research, script, illustration, narration, animation
- Grow followers through algorithm-friendly short-form content
- Test topics and formats to identify what resonates
- Establish Knowbi as a recognizable voice in educational short-form
Phase 2
The Business
- Model
- B2C mobile app with affiliate and advertising revenue
- Goal
- Funnel TikTok and Instagram followers into a dedicated app where engagement converts to revenue.
- Contextual affiliate marketing: Each video links to relevant books, courses, and learning resources via affiliate programs — Amazon, Bookshop.org, course platforms
- Targeted advertising: Education companies, learning apps, and publishers pay for placement to a qualified audience of active learners
- Premium features: Potential subscription tier for personalized learning paths, saved content, or an ad-free experience
- Corporate partnerships: Sponsorships from educational brands aligned with the mission
The TikTok and Instagram presence is the funnel. The app is the business.